Customer Research
Research Intro
Who to Interview
Customer Interview Script
Persona Doc Template
Positioning
Positioning Intro
Positioning Framework
Messaging Framework
Awareness
Awareness Intro
Five Stages of Awareness
Ad Campaign Structure
Conversion
Conversion Intro
Research Intro
Welcome to the research section of our playbook. Get started by watching the intro video below. 👇
Spending time talking to customers is the single best use of your time as a marketer. Do it as often as you can.
The tools in this section of the playbook will help you get to the heart of why customers love your product and what others will love about it. These insights will improve every aspect of your marketing and sales, from your pitch decks to your homepage copy.
Here's what you're going to get:
- Tips on how to pick perfect interview candidates
- The interview script I use to interview our clients' customers
- The persona document I use to capture what I learn
I wish someone had given me these docs years ago. There's a ton of value here that literally any marketer will benefit from, whether you're a seasoned researcher or just starting out.
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