Your Campaign Offer
Spending time talking to customers is the single best use of your time as a marketer. Do it as often as you can.
The first thing we do when we're onboarding new clients is to speak to at least five of their paying customers. Some clients are happy for us to do this, some question the value. By the end of the research process, everyone agrees it was worth it.
The tools in this section of the playbook will help you get to the heart of why customers love your product and what others will love about it. These insights will improve every aspect of your marketing and sales, from your pitch decks to your homepage copy.
Here's what you're going to get:
- Tips on how to pick perfect interview candidates
- The interview script I use to interview our clients' customers
- The persona document I use to capture what I learn in those interviews 🔒
- The messaging framework we use to turn customers insights into internal or customer-facing messaging 🔒
I wish someone had given me these docs years ago. There's a ton of value here that literally any marketer will benefit from, whether you're a seasoned researcher or just starting out.
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