Customer Research

Positioning

Awareness

Conversion

Core Messaging Framework

Headline

Quickly sum up the 'promised land’. This is the state of being you help your customers achieve.

For our company, this is: Get More Paying SaaS Users

Literal description of what you do

Explain who you help, what you help them do and how in one punchy sentence. Avoid jargon. This should be something that anyone could understand.

For our company, this is: We help B2B SaaS companies grow faster using content, emails & ads.

Your customer's pain points

Pick three customer pain points you can resolve, these should be based on your customer research. For us, these are:

• Having no repeatable process for generating sales-ready leads
• Generating dud 'leads' that don't buy
• Creating dull, undifferentiated content

How you solve these pain points (features)

Pick three customer pain points you can resolve, these should be based on your customer research. For us, these are:

• A ready-to-roll playbook for generating sales-ready leads
• A proven process for generating and nurturing leads that become customers
• An entire studio of experienced creators with deep B2B expertise

The positive impact on the customer (benefits)

Show the positive upside of solving the problems you've mentioned above.

• Consistently hitting targets while bringing down CAC
• Sales and marketing working together to target the right customers with the right messages
• Content you can be proud of and more respect for marketing internally

Proof points

Include the key stats, testimonials and case studies that prove you can deliver your benefits:

• Tons of testimonials like this: "These results are the best I've seen. I think it's the best marketing investment we've made as a group."
• Impressive case studies

On this page

• Core Messaging Framework
• Headline
• Literal description of what you do
• Your customer's pain points
• How you solve these pain points (features)
• The positive impact on the customer (benefits)
• Proof points
• Book More Demos. Win More Customers.