Positioning Intro

Positioning Intro

Welcome to the positioning section of our playbook. Get started by watching the intro video below. πŸ‘‡

When you start talking about things people really care about in a way they identify with, the ROI of every penny you spend on marketing increases.

The tools in this section of the playbook will help you define a compelling narrative for why people need your product - and lock down the key messages you’re going to use to tell that story.

Here's what you're going to get:

I’ve been using these two docs for years. They’ll give you a really systematic way of structuring your thinking and zeroing in on the key things your customer really needs to hear.

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