Customer Research
Research IntroWho to InterviewCustomer Interview ScriptPersona Doc TemplatePositioning
Positioning IntroPositioning FrameworkMessaging FrameworkAwareness
Awareness IntroFive Stages of AwarenessAd Campaign StructureConversion
Conversion IntroPositioning Intro
Welcome to the positioning section of our playbook. Get started by watching the intro video below. 👇
When you start talking about things people really care about in a way they identify with, the ROI of every penny you spend on marketing increases.
The tools in this section of the playbook will help you define a compelling narrative for why people need your product - and lock down the key messages you’re going to use to tell that story.
Here's what you're going to get:
- Positioning framework to define your high-level narrative
- Messaging framework to lock down your pain points, benefits, features, proof points and more
I’ve been using these two docs for years. They’ll give you a really systematic way of structuring your thinking and zeroing in on the key things your customer really needs to hear.
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