Winbox Playbook

Winbox Playbook

Start here

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Playbook Walkthrough

Bonus Content

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Free Templates & Tools

Customer Research

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Research Intro
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Who to Interview
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Customer Interview Script
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Template: Persona Doc
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Template: Messaging Doc

Your Campaign Offer

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Campaign Offer Intro
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3 Ways to Target Pain Points
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When & How to Talk About Product
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'Techno-babble' & Other Common Mistakes
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Template: 'Analyse It' Report Structure
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Template: 'Prove It' Report Structure

Campaign Distribution

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Distribution Intro
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Campaign Launch Checklist
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Two Must-Have Copywriting Formulas
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Social ad tips
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Template: Landing Page
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Template: Social Ads
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Template: Emails

Nurturing Leads

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Nurture Intro
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Our Follow-Up Process
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Template: Nurture Emails
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Template: Lead Scoring

Reporting (WIP)

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Reporting Intro

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Bonus Content
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Persona Doc Unlocked
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Messaging Doc Unlocked
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'Analyse It' Report Structure Unlocked
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'Prove It' Report Structure Unlocked
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Landing Page Templates Unlocked
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Social Ads Templates Unlocked
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Email Templates Unlocked
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Nurture Emails Unlocked
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Lead Scoring Unlocked

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Welcome to Our Playbook

πŸ‘‹ Hey, thanks for stopping by.

This playbook is the process we use to generate sales-ready leads for our business. It's also the same process we roll out for our clients.

It's generated thousands of qualified leads for our clients. Now we're giving it away for free. πŸ€“

Start by watching the playbook walkthrough video. After that, you can roam around as you please using the links in the sidebar navigation.

You can get back to this homepage anytime by hitting 'The Winbox Playbook' in the top left of your screen. If you want to go to our website, just hit the winbox.co button in the top right (or click here if you’re on mobile).

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We’ve thrown in loads of awesome templates and tools for our newsletter subscribers. The bundle includes our customer research interview script, persona and messaging docs, high-converting emails, nurture workflows, lead scoring thresholds and more. Basically, all the tools and techniques we use every day with our clients - but you get it FOR FREE. Click here to unlock the whole bundle right now.

Don’t be a stranger πŸ˜€

We built this guide because we wanted to share our ideas with people. We’d love to hear what you think.

If you have any questions on our approach or ideas for how we can make this playbook more useful, get in touch with me anytime: Email / Twitter / LinkedIn.

Thanks for reading! πŸ‘

Get More Sales-Ready Leads

We generate qualified leads for B2B SaaS companies using content, emails and ads.

https://winbox.co