Customer Research
Research Intro
Who to Interview
Customer Interview Script
Persona Doc Template
Positioning
Positioning Intro
Positioning Framework
Messaging Framework
Awareness
Awareness Intro
Five Stages of Awareness
Ad Campaign Structure
Conversion
Conversion Intro
Ad Campaign Structure
In this video I’m going to talk you through how we typically build out an awareness-building campaign. We typically use LinkedIn for these campaigns, but the basic structure could be applied to other platforms as well.
If you haven’t already watched the tutorial on The Five Stages of Awareness, it might be worth watching that first. It will explain what the five stages of awareness are and why it’s beneficial to map campaigns to them.
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