Customer Research
Research IntroWho to InterviewCustomer Interview ScriptPersona Doc TemplatePositioning
Positioning IntroPositioning FrameworkMessaging FrameworkAwareness
Awareness IntroFive Stages of AwarenessAd Campaign StructureConversion
Conversion IntroAd Campaign Structure
In this video I’m going to talk you through how we typically build out an awareness-building campaign. We typically use LinkedIn for these campaigns, but the basic structure could be applied to other platforms as well.
If you haven’t already watched the tutorial on The Five Stages of Awareness, it might be worth watching that first. It will explain what the five stages of awareness are and why it’s beneficial to map campaigns to them.
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