Customer Research
Research Intro
Who to Interview
Customer Interview Script
Persona Doc Template
Positioning
Positioning Intro
Positioning Framework
Messaging Framework
Awareness
Awareness Intro
Five Stages of Awareness
Ad Campaign Structure
Conversion
Conversion Intro
Awareness Intro
Welcome to the awareness section of our playbook. Get started by watching the intro video below. 👇
95% of your marketing aren’t ready to buy. And marketing to them as if they were is a total waste of money.
The tools in this section of the playbook will help you map out and understand your customer’s buyer journey. It will also help you define the key messages and content you need to deploy at each stage, to move people from being unaware of your product to ready to buy.
Here’s what you’re going to get:
- Five Stages of Awareness for SaaS
- Simple Ads Campaign Structure (I’m working on this, check back soon!)
These two videos will give you everything you need to understand the content that your customers really want you to create. And how to structure ad campaigns to help them find and interact with it.
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We help B2B SaaS companies grow faster using content, emails & ads.
