Customer Research
Research IntroWho to InterviewCustomer Interview ScriptPersona Doc TemplatePositioning
Positioning IntroPositioning FrameworkMessaging FrameworkAwareness
Awareness IntroFive Stages of AwarenessAd Campaign StructureConversion
Conversion IntroAwareness Intro
Welcome to the awareness section of our playbook. Get started by watching the intro video below. 👇
95% of your marketing aren’t ready to buy. And marketing to them as if they were is a total waste of money.
The tools in this section of the playbook will help you map out and understand your customer’s buyer journey. It will also help you define the key messages and content you need to deploy at each stage, to move people from being unaware of your product to ready to buy.
Here’s what you’re going to get:
- Five Stages of Awareness for SaaS
- Simple Ads Campaign Structure (I’m working on this, check back soon!)
These two videos will give you everything you need to understand the content that your customers really want you to create. And how to structure ad campaigns to help them find and interact with it.
← Previous
Next →
Book More Demos. Win More Customers.
We help B2B SaaS companies grow faster using content, emails & ads.
