Five Stages of Awareness

Five Stages of Awareness

I’m a huge fan of the five stages of awareness. I’ve been using it for years now. I’ve not yet found a better framework for thinking about SaaS buyer journeys or mapping out marketing activities.

This video is slightly longer and more detailed than the others. You’ll get a ton of detail on how to use the five stages to map out your buyer journey and understand what to create for each stage.

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