Customer Research
Research Intro
Who to Interview
Customer Interview Script
Persona Doc Template
Positioning
Positioning Intro
Positioning Framework
Messaging Framework
Awareness
Awareness Intro
Five Stages of Awareness
Ad Campaign Structure
Conversion
Conversion Intro
Five Stages of Awareness
I’m a huge fan of the five stages of awareness. I’ve been using it for years now. I’ve not yet found a better framework for thinking about SaaS buyer journeys or mapping out marketing activities.
This video is slightly longer and more detailed than the others. You’ll get a ton of detail on how to use the five stages to map out your buyer journey and understand what to create for each stage.
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