SaaS Growth Playbook
Playbook WalkthroughResearchCampaign OfferDistributionNurturing LeadsReporting
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Playbook WalkthroughResearchCampaign OfferDistributionNurturing LeadsReporting
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Template: Landing Page

Start here

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Playbook Intro

Bonus Content

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Free Templates & Tools

Customer Research

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Research Intro
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Who to Interview
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Customer Interview Script
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Template: Persona Doc
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Template: Messaging Doc

Your Campaign Offer

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Campaign Offer Intro
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3 Ways to Target Pain Points
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When & How to Talk About Product
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'Techno-babble' & Other Common Mistakes
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Template: 'Analyse It' Report Structure
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Template: 'Prove It' Report Structure

Campaign Distribution

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Distribution Intro
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Campaign Launch Checklist
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Two Must-Have Copywriting Formulas
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Social ad tips
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Template: Landing Page
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Template: Social Ads
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Template: Emails

Nurturing Leads

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Nurture Intro
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Our Follow-Up Process
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Template: Nurture Emails
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Template: Lead Scoring

Reporting (WIP)

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Reporting Intro

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Bonus Content
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Persona Doc Unlocked
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Messaging Doc Unlocked
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'Analyse It' Report Structure Unlocked
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'Prove It' Report Structure Unlocked
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Landing Page Templates Unlocked
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Social Ads Templates Unlocked
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Email Templates Unlocked
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Nurture Emails Unlocked
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Lead Scoring Unlocked

Landing page templates

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