Start here
Playbook Intro
Bonus Content
Free Templates & Tools
Customer Research
Research Intro
Who to Interview
Customer Interview Script
Template: Persona Doc
Template: Messaging Doc
Your Campaign Offer
Campaign Offer Intro
3 Ways to Target Pain Points
When & How to Talk About Product
'Techno-babble' & Other Common Mistakes
Template: 'Analyse It' Report Structure
Template: 'Prove It' Report Structure
Campaign Distribution
Distribution Intro
Campaign Launch Checklist
Two Must-Have Copywriting Formulas
Social ad tips
Template: Landing Page
Template: Social Ads
Template: Emails
Nurturing Leads
Nurture Intro
Our Follow-Up Process
Template: Nurture Emails
Template: Lead Scoring
Reporting (WIP)
Reporting Intro
Bonus Content
Persona Doc Unlocked
Messaging Doc Unlocked
'Analyse It' Report Structure Unlocked
'Prove It' Report Structure Unlocked
Landing Page Templates Unlocked
Social Ads Templates Unlocked
Email Templates Unlocked
Nurture Emails Unlocked
Lead Scoring Unlocked
Unlock Bonus Content
Alongside the tips and advice in this playbook, we’ve put together a massive bundle of tools and templates for our newsletter subscribers.
Here’s everything you’re going to get:
- The persona document I use to capture what I learn in customer interviews
- The messaging framework we use to turn personas into customer-facing messaging
- An outline for a report focusing on trashing the 'status quo' in your industry or analysing the root causes of the pain points you solve
- An outline for a report sharing original research into your pain points
- A landing page template you can repurpose for your campaigns
- High-converting social ads templates
- Tips and templates that will help you write high-converting emails
- A few repurposable email templates you can use for your follow-ups
- A lead scoring template that you can use to qualify and prioritise opportunities
Who could resist, right?
If you want to get your hands on them, just pop your email address below.
Enjoy!
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