Start here
Playbook Intro
Bonus Content
Free Templates & Tools
Customer Research
Research Intro
Who to Interview
Customer Interview Script
Template: Persona Doc
Template: Messaging Doc
Your Campaign Offer
Campaign Offer Intro
3 Ways to Target Pain Points
When & How to Talk About Product
'Techno-babble' & Other Common Mistakes
Template: 'Analyse It' Report Structure
Template: 'Prove It' Report Structure
Campaign Distribution
Distribution Intro
Campaign Launch Checklist
Two Must-Have Copywriting Formulas
Social ad tips
Template: Landing Page
Template: Social Ads
Template: Emails
Nurturing Leads
Nurture Intro
Our Follow-Up Process
Template: Nurture Emails
Template: Lead Scoring
Reporting (WIP)
Reporting Intro
Bonus Content
Persona Doc Unlocked
Messaging Doc Unlocked
'Analyse It' Report Structure Unlocked
'Prove It' Report Structure Unlocked
Landing Page Templates Unlocked
Social Ads Templates Unlocked
Email Templates Unlocked
Nurture Emails Unlocked
Lead Scoring Unlocked
Playbook Walkthrough
The best way to get to grips with our playbook is to watch our walkthrough video from start to finish. It's only four minutes long - and it's totally worth it.
Once you've watched it, I recommend you check out the Customer Research section first. But if you can't wait to get stuck into one of the other sections, feel free to skip ahead using the sidebar navigation.
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