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Nurture Emails Unlocked

Email Nurture Templates

A fairly standard lead nurture flow is:

  1. Welcome email
  2. x3 emails focused on specific customer pain points
  3. Closing offer

Here are three repurposable email templates that you can use to draft an awesome lead nurture flow for your company.

Welcome email template

The goal of this email is to make an awesome first impression. Welcome emails have the highest open rates of any email. They're super important.

This is a shame because most people totally overlook them and see them as a purely functional way of sharing a link.

A good approach is to share a link to the thing they've just downloaded, give them a quick non-pushy intro to your brand and then link to a few of your 'greatest hits'. This way you can add value and introduce yourself all in one go.

Thanks for checking out {{lead magnet}}. We hope you find it useful.

We like to say hi and introduce ourselves to new subscribers, so here’s a bit about us.

{{Quick one or two sentences to what you do}}.

Over the next few days we’ll be sharing more awesome content that will help you and your team {{solve pain points}}.

If you just can't wait, here are a few things that should help:

  • {{link 1}}
  • {{link 2}}
  • {{link 3}}

If you have questions about us or what we do, you've got my email, so just drop me a line anytime. If it's easier you can also call on {{phone number}}.

Pain point email(s) template

These next three emails will tap into specific pain points that your customer has to make the case for checking out the product.

The goal here is to land the pain point, then share content that positions you as an expert in solving that problem. You can do this through content or case studies, or both!

Don't forget to include a link to your product landing page in case they want more detailed info.

As an experienced {{role}}, you know how important it is to {{avoid pain point / achieve goal}}.

Companies that can't {{avoid pain point / achieve goal}} can end up {{negative outcomes}}.

We recently created an awesome {{content}} that will help you to {{avoid pain point / achieve goal}}. Click here to check it out if you want to {{positive outcomes}}.

As it happens, we recently helped one of our clients to {{avoid pain point / achieve goal}} by over XX%. Here's a quick link to the case study if you're interested.

Hope you find these bits useful, if you have any questions, just let me know.

{{sign off}}

ps. if you're really serious about {{avoid pain point / achieve goal}}, check out our website to find out how {{product}} can help.

Here's another example of how you can start one of these emails with a stat:

Did you know that {{stat related to customer pain point}}? That means a whopping XX% of {{role}} are {{negative outcome}}.

We recently created an awesome {{content}} that will help you to {{avoid pain point / achieve goal}}. Click here to check it out if you want to {{positive outcomes}}.

As it happens, we recently helped one of our clients to {{avoid pain point / achieve goal}} by over XX%. Here's a quick link to the case study if you're interested.

Hope you find these bits useful, if you have any questions, just let me know.

{{sign off}}

ps. if you're really serious about {{avoid pain point / achieve goal}}, check out our website to find out how {{product}} can help.

Closing offer template

Here's a template for closing out the nurture series with a personalised push for a meeting:

I was doing some research earlier on {{lead company name}} and I have a couple of ideas for how you can {{solve pain points}} and {{avoid negative outcomes / achieve positive outcomes}}.

Have you got time for a quick 15-minute call this week? Let me know and we can find a time that works.

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