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Campaign Launch Checklist
Here's the launch checklist we work through to make sure our campaigns are driving as many leads as possible. We don't consider a campaign 'live' until every single one of these that's possible is ticked off.
Tip: start planning for distribution early. A common mistake is to make the content and then work out how to get it seen. But a lot of the steps below (one-to-one outbound to target accounts and putting CTAs in relevant parts of your website) will require work in advance.
Website CTAs
- Homepage CTA (if appropriate)
- Relevant blog posts (especially ones that get good search traffic)
- Relevant product or service pages
- Pages targeting specific relevant personas / use cases / pain points
Email and InMail
- Sales personalised one-to-one outbound to all current leads
- Sales personalised email to target contacts at target accounts
- If you can't reach them by email, try LinkedIn InMail
- Marketing outbound broadcast to email list that aren't on target list
Don’t forget - you can get repurposable copy templates for all the distribution assets on this list in our bonus content bundle!
Ads
- LinkedIn Lead Gen ads
- Publish three versions of the creative trialling different configurations
- Find the best performing then run another three configurations of that to find additional gains
- Facebook ads
- Publish three versions of the creative trialling different configurations
- Find the best performing then run another three configurations of that to find additional gains
- PPC ads (if the campaign has relevant keywords)
Social organic
- Sales personal accounts x3 for each salesperson with relevant contacts
- A salesforce that's active on social media will have a massive combined reach, which is the equivalent of free media. Make sure you push them to share your campaigns!
- Brand accounts LinkedIn x5
- LinkedIn carousel(s)
- Brand accounts Twitter x5
- Twitter thread(s)
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